SEGA sure seems to have a knack lately of doing some wild promotion for their games. First, we had puppets of animals teaching us how to make chili dogs. Now, we have street art in London for Lost Judgment! SEGA released a new video on Youtube of some fantastic street art to promote the game. You can check out the video below!
The mural, by artist Dan Kitchener, is a wide shot of Yagami looking over the streets of Japan. Kitchener painted the mural at the Waterloo Leake Street Arches in London. According to a press release:
Kitchener’s artwork draws heavily from Japanese culture and beautiful color contrasts that bring unforgettably eye-catching scenes to life.
Via NME
In addition to the art, SEGA planted a ringed neon light to allow viewers to act poses out like Judgment series protagonist, Yagami. It’s a very wild way to promote the game, but also a wonderful expression of art as a way to let people see new worlds. The piece perfectly captures the mysterious but vibrant world that Lost Judgment captures so well.
Lost Judgment is available now for PlayStation 4/5, Xbox Series S/X, and Xbox One. Still no word on a PC port thanks to a fight between SEGA and talent agency Johnny’s. What do you think of game publishers using art to promote their upcoming titles? Let us know below!
