Age of Empires IV celebrates release with cereal and CD set

To celebrate the release of Age of Empires IV, Xbox got a little creative with their promotional techniques with WOLOL-O’s. WOLOL-O’s are an Age of Empires-themed cereal, so delicious that “one bite and your enemies are converted!”

This special cereal won’t be available in stores, but can be won through a giveaway done through Xbox ANZ on Facebook. Picking up one of these boxes means you get to enjoy a bowl of cereal and a maze to go through on the back of the box, all while listening to the music from the Age of Empires II soundtrack CD that comes with it. It also comes with a twelve month game pass for PC.

Xbox MVP Dhayana shared promotional pictures of the cereal on Twitter. I’m even getting a little hungry looking at them.

While the concept may seem new, it actually stems from an old promotional technique for previous Age of Empires games. Dhayana calls back to this, noting the cereal seems like “such a nostalgia trip!”. Back in 2002, Kellogg’s used to give out free games with their cereal, including the original Age of Empires. It’s a clever wink back at their roots while still remaining a fun way to get involved with the game today.

Unfortunately, it looks like WOLOL-O’s are currently limited to Australian and New Zealand residents. Maybe this fun promotional technique will start catching on in other parts of the world.

If you happen to live in either of those areas, don’t miss the chance to take part in the giveaway to get an Age of Empires cereal box—it’s too unique to pass up on! If not, be sure to pick up Age of Empires IV, out now for PC.

Via, Pure Xbox.