Ubisoft first announced its new NFT platform Quartz on Dec. 7. The questionable idea left many, including the company’s own employees, frustrated and confused. As of now, however, the platform is bombing.
Ubisoft’s plan to enter the NFT market involved implementing unique numbered cosmetic items, called Digits, to Ghost Recon Breakpoint. Initially, players with certain playtime or account level requirements received certain items for free. These include a gun skin that requires players to reach XP level five and pants that require 100 hours of playtime. In addition, players could earn a mask with a 600-hour playtime requirement.
Players with the limited NFTs could resell them on one of two authorized platforms: Rarible.com and Objkt.com. Unfortunately for Ubisoft, however, sales are drastically underperforming from the company’s expectations. While some Ghost Recon NFTs are listed for the Tezos equivalent of $400,000, the total sales thus far combined from both sites roughly hit a humble $380.
Gamers are displeased with the NFT cash-grabs
Over the weekend, Apex Legends senior character artist Liz Edwards took to Twitter with her stance on the situation. In her post, Edwards emphasizes the humor in Ubisoft’s bombing Quartz platform.
Edwards also continued following the status of the Ghost Recon NFTs. Although, as of yesterday, she discovered a meager total of only 15 sales.
With all that said, it’s uncertain how Ubisoft’s failed attempt to jump on the NFT bandwagon will impact the future of nonfungible tokens in gaming. However, with companies like Square Enix and Epic Games entering the market, it’s unlikely the trend will die just yet. Regardless, the phenomenon continues to receive negative backlash from fans.
What do you think of Ubisoft’s Ghost Recon NFTs? Is the blatant cash grab a disgrace to gaming? Or will public opinion sway in favor of blockchain technology in gaming? Let us know below!
Via Kotaku
